2013-03-24

HELENA RUBINSTEIN

Helena Rubinstein (born Chaya Rubinstein, December 25, 1870 – April 1, 1965), a Polish-born American business magnate. She was the founder and eponym of Helena Rubinstein, Incorporated, which made her one of the world's richest women. In her stories she prided herself that for a few months she was a medical student at the Jagiellonian University, but she did not even have high school certificate. Helena Rubinstein as a 24-year-old emigrated to Australia alone, had with her umbrella and 12 jars of cream from his mother. 



"This extremely poor woman who (had only 147 cm tall) was extremely busy, felt that "nothing like the work does not eliminate wrinkles on the face and mind." She was authoritarian, despotic, stingy, selfish, but also noble, kind, attentive, full of charm. Production of the first jar of cream Rubinstein "Valaze" cost 10 pence, but Helena was selling it for 7 shillings and 7 pence, because, as her friend Thompson said - ... 
 - a woman will not be buying something cheap, they have to have the impression that they are buying something special. In 1902, a young Jew from Krakow in Melbourne opened its first beauty institute on Collins Street 242nd On a sign read: "Helena Rubinstein & Company". The same year as the first Australian woman in the world was given the right to vote. It was Helena Rubinstein created the widely used today, the division into oily skin, dry and normal. 



She was said to be one of the richest women in the world, equal to her only a handful of her contemporaries such as Coco Chanel, Elizabeth Arden and Estee Lauder. They all had the gift of self-promotion and create the best possible image. Rubinstein just did not like her name Chaya that going to the ship departs for Australia have already announced the name of Helena. Was as unbearable as Helayna of Polish accent, which never got rid of. "



1 comment:

Thanks for reading!